Smart consumers and marketing truth… Oh how easy we believe!

We had a funny thought while at the grocery store & thought we would share it with you…. As we walked down the chip & cereal isle we wondered…. Would you think that any number of these crunchy items as a tooth cleaner? Of course not! That would be outrageous!

We don’t eat crackers or cereal and think “my mouth is so clean”; in fact, consuming dry crunchy crackers results in anything but clean – a sticky pasty mess in our mouth is more like it. Oh and REALLY thirsty to say the least! (Try it out for yourself and see!)

So why OH why do we as consumers “buy” into the crunchy dog or cat food as cleaning agent for teeth? Aw… the power of marketing – the ole’ give them a crunch to clean marketing slogan.

As humans we CAN move our bottom jaw left and right in order to chew, but our cat & dog’s anatomy is up & down (ONLY). Yes ladies and gentlemen our dogs and cats both consume their food in a pull and tear motion, there is NO chewing.

Just a little marketing “food for thought”!